Customer trust is at an all-time low
Privacy scandals, fake news, reviews written by bots, and corporate corruption and deception have made customers more cautious than ever.
This crash in trust didn’t happen overnight; over decades, short-term, quick-buck strategies have eroded the belief that customers can have long-standing, meaningful relationships with brands. If this wasn’t bad enough, customer apathy is on the rise. The Havas ‘Meaningful Brands’ survey of over 350,000 people across 31 markets and 22 industries highlighted that people wouldn’t care if 77% of brands vanished and that 58% of brand content was seen as meaningless.
People just don’t care whether the majority of today’s brands survive.
So, what’s the solution?
Well, not more of the same. The brands of the future will be those that prioritize customer interaction that is built for the long-term, with trust, clarity, and consistency at the centre.
The fact that you’re here means that you recognize the problem, you’re looking for something different, something that can help align your business goals with your customers’ needs.
That’s where we come in. We work with brands that want to create products that build meaningful relationships with customers based on honesty, clarity, and trust. We do this through engaging with in-house teams to provide training and tooling that empowers future customer relationships.